Your Guide to ATM Machines

Your Guide to ATM Machines

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Home ATM Machine Articles Can your business profit from owning an ATM machine?
Can your business profit from owning an ATM machine? PDF Print E-mail

If you own a business with some foot traffic and a nice spot for an ATM machine, then the answer is probably yes. Before you jump into it, however, you should consider a few questions regarding the location you plan on placing your new ATM machine.

  1. Do customers often ask for the location of the nearest ATM machine?
  2. Do at least 200 people a day visit your location, on average?

If you answered yes to both of these questions, then it's time you got an ATM machine, and our guide will help you to make a great profit with very little effort.

The key to success in the ATM business is placement. ATM sales are based on foot traffic, so let's try to calculate how many people will use your new ATM machine on a daily basis. The formula I am about to show you is the same formula that is used by every ATM dealer and ATM distributor in the country when placing ATM machines. Trust me when I tell you this formula is tried and true.

ATM dealers and ATM distributors look at one thing when deciding whether or not to place an ATM machine at a particular location. The rule of thumb is this: 3% - 5% of the foot traffic that actually sees the ATM machine will use it. So let's say that you have a total of 300 people a day coming through your doors, and let's say that you are charging a $2.25 surcharge per valid withdrawal. Now let's say that 4% of the people that see the ATM machine will use it. This means that you can count on your new ATM machine to generate a minimum of 360 transactions per month at $2.25 per valid withdrawal. That gives you a profit of $810 per month, or $9,720 per year.

So now the question is how much the ATM machine will cost. This is more difficult to answer simply because there are many ATM machines to choose from, such as class 1 armored ATM machines, indoor ATM machines like the Triton 9100, through-the-wall ATM machines, scrip ATMS, and so on. You can narrow this down a bit, however, as 75% of the ATM machines used in non-bank locations are non-armored ATM machines. A good non-armored ATM machine is the Triton 9100 ATM machine. The Triton 9100 ATM can be purchased from an ATM dealer or an ATM distributor servicing your area. The price for the 9100 should range between $2,950 and $3,800 depending on what options you choose.

So now simply weight the cost of the machine of your choice versus the projected income that machine will generate, and you can quickly determine whether an ATM machine is right for your business.

 

 
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