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Why must ATM distributors be there for clients both before and after the sale? The answer is simple:
Good customer service – before AND after the sale – brings repeat customers and referrals. Remember, the customer is a powerful person. If the customer has one bad experience, you can believe he or she will tell any and everyone who will listen about it. If you are trying to build a good business, bad experiences will kill it faster than anything else ever could.
Stay on top of customer service. It begins before the sale.
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Before you begin investing in ATM machines in order to start an ATM business, it's important to have an understanding of how the ATM Business works. Of course, simply acquring an ATM machine doesn't put you in business. A person with a dozen ATM machines in their garage is no more in the ATM business than the person with no ATM machines at all. So what does it take to get an ATM business started?
The three most important rules of real estate apply to the ATM business opportunity as well. The most important thing is location, location, and (of course) location. Placing your atm machine in a poor location is only a very small improvement from keeping it in your garage.
So it's very important to not only acquire the machines, but you must also decide what you're going to do with them once you have them. Some ATM manufacturing companies offer help finding locations, and some ATM franchise companies offer help finding the machines. Neither of these factors should discourage you from beginning an ATM business, but should be considered carefully.
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ATM Lease Benefits
Before determining whether an ATM lease or an ATM purchase would be your best option as an additional source of income, you should be sure to carefully weigh the pros and cons of both ATM leasing and buying. You may just find that leasing an ATM is a better option for the particular needs of your business.
There are a number of factors to consider. What kind of service agreement will you have if you choose to purchase your ATM? Will you be responsible for repairs? Does the ATM machine come with a warranty? Where is the closest service repair person?
If you purchase your ATM, you may be responsible for all future repairs. There is usually a warranty period on at least part of the machine, but never take those kinds of things for granted. Make sure you understand your agreement!
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What are the benefits of a free ATM placement?
Free ATM placement is a type of program designed for high traffic locations that require a full service, high volume ATM machine without any of the headaches that come ATM ownership.
In most cases ATM companies will offer free ATM placement at no charge to qualifying locations. The ATM distributor will provide the location with a percentage of the ATM surcharge revenue from each valid cash withdrawal from the ATM. The ATM distributor will be responsible for everything regarding the ATM machine. They will purchase the ATM, ship the ATM, install the ATM, keep it loaded with cash, and then maintain the ATM for the life of the free ATM placement. The owner of the location has no responsibility other than to cash the checks when they arrive in the mail from the ATM distributor.
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If you own a business with some foot traffic and a nice spot for an ATM machine, then the answer is probably yes. Before you jump into it, however, you should consider a few questions regarding the location you plan on placing your new ATM machine.
- Do customers often ask for the location of the nearest ATM machine?
- Do at least 200 people a day visit your location, on average?
If you answered yes to both of these questions, then it's time you got an ATM machine, and our guide will help you to make a great profit with very little effort.
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